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ProjectSwim 2025 Ad Campaign
Model Abbey Lee in a printed shirt and denim jeans posing against an ocean view for Zimmermann

Swim 2025 Ad Campaign 2025

Associated creatives

Nicky Zimmermann
Nicky ZimmermannZimmermann Creative Director
Smile Agency
Smile AgencyAgency
Emil Vrisakis
Emil VrisakisCreative Director
Benny Horne
Benny HornePhotographer
Romain Wygas
Romain WygasVideographer
Abbey Lee
Abbey LeeModel
Romy Frydman
Romy FrydmanStylist
Damien Boissinot
Damien BoissinotHair
Jodie Boland
Jodie BolandMakeup

Tags

model abbey leeabbey leemodelwoman posingwomanpatterned brown shirtbrown shirtshirtlight blue denim jeansdenim jeansjeans

Description

This portrait from Zimmermann's Swim 2025 ad campaign features model Abbey Lee posing against a coastal backdrop overlooking the ocean at sunset. Photographed by Benny Horne, the model wears a patterned brown button-down shirt over a brown top and light blue denim jeans, accessorized with layered necklaces. The natural lighting highlights the relaxed, warm atmosphere of the seaside setting, complemented by styling from Romy Frydman, hair by Damien Boissinot, and makeup by Jodie Boland.

Style

Editorial, Horizontal, Warm, Golden Hour

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Camel (50%)
Denim (50%)

Background

Sandy Beach

Context

Advertising Campaign