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Brand
Zimmermann
ProjectSwim 2025 Ad Campaign
Abbey Lee leaning on a concrete wall wearing a blue bikini for Zimmermann Swim 2025 ad campaign, with coastal background.

Zimmermann Swim 2025 Ad Campaign 2025

Associated creatives

Nicky Zimmermann
Nicky ZimmermannZimmermann Creative Director
Smile Agency
Smile AgencyAgency
Emil Vrisakis
Emil VrisakisCreative Director
Benny Horne
Benny HornePhotographer
Romain Wygas
Romain WygasVideographer
Abbey Lee
Abbey LeeModel
Romy Frydman
Romy FrydmanStylist
Damien Boissinot
Damien BoissinotHair
Jodie Boland
Jodie BolandMakeup

Tags

woman in blue bikiniblue bikinibikiniwoman posingblonde woman

Description

This image from the Zimmermann Swim 2025 ad campaign features model Abbey Lee posing along a concrete wall overlooking a coastal landscape with mountains and water. Photographed by Benny Horne, the shot is styled by Romy Frydman with hair by Damien Boissinot and makeup by Jodie Boland. Abbey Lee wears a blue bikini featuring chain strap details. The natural lighting and soft color grading enhance the outdoor coastal setting.