Zimmermann Swim 2025 Ad Campaign 2025

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Photographed by Benny Horne with styling by Romy Frydman, model Abbey Lee poses poolside for the Zimmermann Swim 2025 ad campaign. She wears a flowing, long-sleeved patterned tunic dress with lace trim and intricate paisley motifs. The scene features soft natural daylight by an outdoor swimming pool, with white loungers and beach umbrellas in the background. Hair was styled by Damien Boissinot and makeup by Jodie Boland.