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Model Abbey Lee in a patterned tunic dress standing by a poolside umbrella for Zimmermann Swim 2025 campaign

Zimmermann Swim 2025 Ad Campaign 2025

Associated creatives

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Description

Photographed by Benny Horne with styling by Romy Frydman, model Abbey Lee poses poolside for the Zimmermann Swim 2025 ad campaign. She wears a flowing, long-sleeved patterned tunic dress with lace trim and intricate paisley motifs. The scene features soft natural daylight by an outdoor swimming pool, with white loungers and beach umbrellas in the background. Hair was styled by Damien Boissinot and makeup by Jodie Boland.

Style

Horizontal, Commercial, Warm, Grainy

Techniques

Natural light

Industries

Luxury Fashion Houses

Background

Outdoor Pool

Context

Advertising Campaign