Zimmermann Swim 2025 Ad Campaign 2025

Description

Model Abbey Lee poses by an outdoor swimming pool wearing a strapless coral red swimsuit for the Zimmermann Swim 2025 ad campaign, photographed by Benny Horne. Her long blonde hair streams across her face in the breeze as she rests her hands on a low table. In the foreground to the left, another person relaxes on a white plastic lounger draped with a patterned towel. The stone-paved pool deck features scattered lounge chairs, white parasols, and concrete architectural sculptures in the background under a pale sky. Benny Horne captures the scene in a natural light style with styling by Romy Frydman, hair by Damien Boissinot, and makeup by Jodie Boland.

Style

Horizontal, Commercial, Warm

Techniques

Natural light

Industries

Swimwear

Color

Background

Outdoor Pool

Context

Advertising Campaign