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ProjectSwim 2025 Ad Campaign
Model Abbey Lee leaning against a concrete wall by the ocean wearing an embroidered white set with black patterns and a black top

Swim 2025 Ad Campaign 2025

Associated creatives

Nicky Zimmermann
Nicky ZimmermannZimmermann Creative Director
Smile Agency
Smile AgencyAgency
Emil Vrisakis
Emil VrisakisCreative Director
Benny Horne
Benny HornePhotographer
Romain Wygas
Romain WygasVideographer
Abbey Lee
Abbey LeeModel
Romy Frydman
Romy FrydmanStylist
Damien Boissinot
Damien BoissinotHair
Jodie Boland
Jodie BolandMakeup

Tags

abbey leemodel abbey leewoman leaning on wallwhite embroidered setblack topwhite shortsembroidered shirtlayered necklacesbeaded bracelets

Description

Captured by photographer Benny Horne for Zimmermann's Swim 2025 Ad Campaign, model Abbey Lee poses gracefully against a concrete barrier overlooking the ocean. The scene is styled by Romy Frydman, featuring hair by Damien Boissinot and makeup by Jodie Boland. Abbey wears a coordinated white two-piece set adorned with dark ornamental embroidery alongside a black top, layered necklaces, and beaded bracelets. The natural lighting and serene coastal environment create a relaxed yet sophisticated resort atmosphere.

Style

Horizontal, Commercial, Warm, Clean

Techniques

Natural light

Industries

Swimwear

Color

Pure White (50%)
Jet Black (30%)

Background

Bridge

Context

Advertising Campaign