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ProjectSwim 2025 Ad Campaign
Model Abbey Lee leaning against a stone wall by the water in a printed dress for Zimmermann Swim 2025 campaign shot by Benny Horne.

Swim 2025 Ad Campaign 2025

Associated creatives

Nicky Zimmermann
Nicky ZimmermannZimmermann Creative Director
Smile Agency
Smile AgencyAgency
Emil Vrisakis
Emil VrisakisCreative Director
Benny Horne
Benny HornePhotographer
Romain Wygas
Romain WygasVideographer
Abbey Lee
Abbey LeeModel
Romy Frydman
Romy FrydmanStylist
Damien Boissinot
Damien BoissinotHair
Jodie Boland
Jodie BolandMakeup

Tags

woman in printed dressprinted dresswoman leaning on wallmodel abbey leeabbey leewoman in dress

Description

Captured by photographer Benny Horne for the Zimmermann Swim 2025 ad campaign, model Abbey Lee poses outdoors leaning against a concrete sea wall. She wears a flowing printed dress with dark and warm tones, paired with dark strappy sandals and a large dark shoulder bag. The coastal setting features a stone and concrete walkway in the foreground, with calm water and a distant mountainous shoreline under an overcast sky in the background. The natural lighting and soft colour grading emphasize the resortwear styling.

Style

Documentary, Horizontal, Earthy, Clean

Techniques

Natural light

Industries

Swimwear

Color

Jet Black (50%)
Rust (40%)
Chocolate (10%)

Background

Sandy Beach

Context

Advertising Campaign