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ProjectSwim 2025 Ad Campaign
Abbey Lee posing by a swimming pool in a patterned bikini and matching jacket holding a canvas bag for Zimmermann

Swim 2025 Ad Campaign 2025

Associated creatives

Nicky Zimmermann
Nicky ZimmermannZimmermann Creative Director
Smile Agency
Smile AgencyAgency
Emil Vrisakis
Emil VrisakisCreative Director
Benny Horne
Benny HornePhotographer
Romain Wygas
Romain WygasVideographer
Abbey Lee
Abbey LeeModel
Romy Frydman
Romy FrydmanStylist
Damien Boissinot
Damien BoissinotHair
Jodie Boland
Jodie BolandMakeup

Tags

woman in patterned bikinipatterned bikinibikiniblonde modelwoman posing by poolmatching jacketcanvas shoulder bag

Description

This campaign image for Zimmermann's Swim 2025 collection features model Abbey Lee posing by an outdoor swimming pool under soft natural light. She wears a patterned bikini and matching jacket while holding a neutral canvas shoulder bag. The background shows sun loungers, white umbrellas, and other guests relaxing by the water. Photographed by Benny Horne with styling by Romy Frydman, hair by Damien Boissinot, and makeup by Jodie Boland.

Style

Editorial, Horizontal, Warm, Earthy

Techniques

Analogue / film, Natural light

Industries

Swimwear

Color

Camel (50%)
Beige (50%)

Background

Outdoor Pool

Context

Advertising Campaign