Zimmermann Swim 2025 Ad Campaign 2025

Description

Zimmermann presents its swim 2025 ad campaign captured by photographer Benny Horne, featuring model Abbey Lee. The blonde model wears a dark brown bandeau swimsuit adorned with tropical foliage patterns, leaning over a white plastic table on a sunlit stone terrace. In the background, white patio umbrellas, lounge chairs, and distant figures create a relaxed coastal atmosphere under an overcast sky. Styled by Romy Frydman with hair by Damien Boissinot and makeup by Jodie Boland, the campaign embodies a refined resort aesthetic.

Style

Horizontal, Commercial, Earthy, Golden Hour

Techniques

Analogue / film, Natural light

Industries

Swimwear

Color

Background

Sandy Beach

Context

Advertising Campaign