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BrandZimmermann
ProjectSwim 2025 Ad Campaign
Model Abbey Lee lying on a concrete ledge wearing a peach knit two-piece set with brown stripes by Zimmermann

Zimmermann Swim 2025 Ad Campaign 2025

Associated creatives

Nicky Zimmermann
Nicky ZimmermannZimmermann Creative Director
Smile Agency
Smile AgencyAgency
Emil Vrisakis
Emil VrisakisCreative Director
Benny Horne
Benny HornePhotographer
Romain Wygas
Romain WygasVideographer
Abbey Lee
Abbey LeeModel
Romy Frydman
Romy FrydmanStylist
Damien Boissinot
Damien BoissinotHair
Jodie Boland
Jodie BolandMakeup

Tags

abbey leemodel abbey leewoman lying on ledgewoman in knitted setknitted two piece setpeach knitted shortsstriped knit top

Description

Model Abbey Lee reclines on a concrete ledge overlooking the ocean in this campaign image for Zimmermann's Swim 2025 collection. Photographed by Benny Horne with styling by Romy Frydman, Abbey wears a peach and burnt orange knitted two-piece set accented with bold brown and white stripes. Her blonde hair falls loose as she gazes toward the camera with a relaxed expression. The soft, natural lighting and tranquil coastal horizon create an effortless, sun-drenched mood.

Style

Horizontal, Commercial, Warm, Clean

Techniques

Analogue / film, Natural light

Industries

Swimwear

Color

Rust (50%)
Blush (50%)

Background

Ocean

Context

Advertising Campaign