Zara Spring 2024 Kid's Ad Campaign 2024

Description

A child stands centered against a large brown paper backdrop featuring hand-painted black brush strokes for Zara's Spring 2024 kids campaign. The subject wears a red quilted cardigan over a tan top, light-colored trousers, tan shoes, and a patterned straw bucket hat. Soft natural light illuminates the scene, highlighting the textured fabrics and raw studio environment. Josh Olins captured the portrait with art direction by Christophe Derigon and Douglas Smith.

Style

Editorial, Vertical, Earthy

Techniques

Natural light

Industries

High Street Fashion

Color

Background

Textured Backdrop

Context

Advertising Campaign