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  • ·Zara Spring 2024 Kids Ad Campaign Editorial Portrait
BrandZara
ProjectSpring 2024 Kid's Ad Campaign
Young girl holding an open book while seated on patterned tile flooring, leaning against draped fabric with stacked books and a vase of flowers.

Zara Spring 2024 Kid's Ad Campaign 2024

Associated creatives

Karl Templer
Karl TemplerZara Studio Creative Director
Baron & Baron
Baron & BaronAgency
Christophe Derigon
Christophe DerigonCreative Director
Jeremy Kaye
Jeremy KayeAssociate Creative Director
Douglas Smith
Douglas SmithArt Director
Josh Olins
Josh OlinsPhotographer

Tags

young girl holding bookyoung girlgirl holding bookholding bookfloral dressfloral headscarfdecorative sandalsopen book

Description

Captured in black and white, this editorial portrait for Zara's Spring 2024 kids ad campaign features a young girl seated on patterned tile flooring. She leans against soft draped fabric while holding an open book and looking upward with a thoughtful expression. Piled books rest beside her on the floor, and another stack sits near decorative floral sandals on her feet. In the foreground, a glass vase holds fresh roses, adding delicate detail to the indoor setting. The composition balances natural light with rich tonal contrast, highlighting the textures of her patterned dress, headscarf, and surrounding literary props.

Style

Editorial, Vertical, Monochrome

Techniques

Natural light

Industries

High Street Fashion

Context

Advertising Campaign