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  • ·Zara Spring 2024 Kid's Ad Campaign Editorial Portrait
BrandZara
ProjectSpring 2024 Kid's Ad Campaign
Child facing a painted backdrop wearing a textured straw hat and quilted jacket, shot from behind

Zara Spring 2024 Kid's Ad Campaign 2024

Associated creatives

Karl Templer
Karl TemplerZara Studio Creative Director
Baron & Baron
Baron & BaronAgency
Christophe Derigon
Christophe DerigonCreative Director
Jeremy Kaye
Jeremy KayeAssociate Creative Director
Douglas Smith
Douglas SmithArt Director
Josh Olins
Josh OlinsPhotographer

Tags

child from behindchildtextured straw hatstraw hatquilted jacketjacketlight trouserstrousers

Description

This black and white image features a child viewed from behind, standing against a painted backdrop marked with expressive brushstrokes. The child wears a textured straw hat adorned with star details, a quilted jacket, and light-colored trousers. The composition is captured in portrait orientation with soft, even lighting that emphasizes the tactile qualities of the clothing and backdrop materials. Photographed by Josh Olins as part of Zara's Spring 2024 kid's ad campaign.

Style

Editorial, Vertical, Monochrome

Techniques

Analogue / film

Industries

High Street Fashion

Color

Charcoal (50%)
Light Grey (50%)

Background

Textured Backdrop

Context

Advertising Campaign