Logo
  • Home
  • ·Media
  • ·Zara Spring 2024 Kid's Ad Campaign Portrait
BrandZara
ProjectSpring 2024 Kid's Ad Campaign
Young child in a patterned dress and flats holding a cutwork handbag on stone steps outdoors.

Zara Spring 2024 Kid's Ad Campaign 2024

Associated creatives

Karl Templer
Karl TemplerZara Studio Creative Director
Baron & Baron
Baron & BaronAgency
Christophe Derigon
Christophe DerigonCreative Director
Jeremy Kaye
Jeremy KayeAssociate Creative Director
Douglas Smith
Douglas SmithArt Director
Josh Olins
Josh OlinsPhotographer

Tags

child standing on stepsyoung childchild on stepspatterned dressfloral handbagcutwork handbagpatterned flatsstone steps

Description

Monochrome portrait of a young child standing on outdoor stone steps for Zara's Spring 2024 Kid's Ad Campaign. The subject wears a patterned short-sleeved dress, patterned flats, and holds a distinctive floral cutwork handbag. Large stone columns and architectural details are visible in the background under natural daylight. The campaign imagery was photographed by Josh Olins with creative direction by Karl Templer and Christophe Derigon.

Style

Editorial, Vertical, Monochrome, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Jet Black (50%)
Pure White (50%)

Background

Residential Building

Context

Advertising Campaign