BrandZara
Zara Spring 2024 Kid's Ad Campaign 2024
Associated creatives
Tags
Description
A group of children are captured in a sunlit art studio for Zara's Spring 2024 kid's ad campaign, photographed by Josh Olins with art direction by Douglas Smith. A boy wearing a straw hat and embroidered shirt sits in the foreground on a small stool, looking toward the camera. Other children in coordinated neutral outfits are positioned around the studio environment, with some interacting and others playing near large canvases and a clothesline displaying small painted artworks. The room features textured tile flooring, exposed stone walls, and warm natural lighting that creates a soft, gentle atmosphere throughout the scene.
Style
Editorial, Horizontal, Warm, Clean
Techniques
Natural light
Industries
High Street Fashion
Color
Beige (50%)
Camel (30%)
Pure White (20%)
Background
Showroom
Context
Advertising Campaign