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  • ·Zara Spring 2024 Kids Ad Campaign Child Editorial
BrandZara
ProjectSpring 2024 Kid's Ad Campaign
Child viewed from behind wearing a straw hat, red textured top, and pale trousers against a brown paper background

Zara Spring 2024 Kid's Ad Campaign 2024

Associated creatives

Karl Templer
Karl TemplerZara Studio Creative Director
Baron & Baron
Baron & BaronAgency
Christophe Derigon
Christophe DerigonCreative Director
Jeremy Kaye
Jeremy KayeAssociate Creative Director
Douglas Smith
Douglas SmithArt Director
Josh Olins
Josh OlinsPhotographer

Tags

child standing facing awaychild facing awaychild standingstraw hatwoven straw hatred textured topred toptextured toppale trouserstrousers

Description

This editorial image from Zara's Spring 2024 kid's ad campaign features a child viewed from behind, standing against a large sheet of brown paper marked with black brushstrokes. The subject wears a woven straw hat with embroidered star motifs, a textured reddish-pink long-sleeve top, light-colored trousers, and sandals. The lighting is soft and natural, emphasizing the tactile qualities of the clothing and paper backdrop. The composition is vertical, focusing on the child's stance in a studio setting with a rustic floor finish. The project was photographed by Josh Olins for Zara.

Style

Editorial, Vertical, Earthy, Raw

Techniques

Natural light

Industries

High Street Fashion

Color

Burgundy (50%)
Beige (50%)

Background

Textured Backdrop

Context

Advertising Campaign