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  • ·Zara Spring 2024 Kids Ad Campaign Editorial
BrandZara
ProjectSpring 2024 Kid's Ad Campaign
Two young girls holding hands while leaping down outdoor stone stairs, wearing spring dresses and strappy sandals.

Zara Spring 2024 Kid's Ad Campaign 2024

Associated creatives

Karl Templer
Karl TemplerZara Studio Creative Director
Baron & Baron
Baron & BaronAgency
Christophe Derigon
Christophe DerigonCreative Director
Jeremy Kaye
Jeremy KayeAssociate Creative Director
Douglas Smith
Douglas SmithArt Director
Josh Olins
Josh OlinsPhotographer

Tags

two young girls runningtwo young girlsyoung girls runninggirls runningstriped purple dresspurple dresspink textured jacketpink jacketstrappy sandals

Description

Two young girls leap playfully down a wide flight of weathered stone steps while holding hands, captured in an outdoor advertising campaign image for Zara. The girl on the left wears a striped purple sundress and lace-up sandals, while the girl on the right wears a pink textured jacket over a cropped top and a patterned skirt with matching strapped footwear. Lush green foliage frames the background behind ornate stone balustrades. The natural lighting and warm color grading accentuate the joyful, candid energy of the scene, photographed by Josh Olins.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Burgundy (40%)
Navy (30%)
Beige (30%)

Background

Carpark

Context

Advertising Campaign