Logo
  • Home
  • ·Media
  • ·Zara Spring 2024 Kids Ad Campaign by Josh Olins
BrandZara
ProjectSpring 2024 Kid's Ad Campaign
A young Black child standing on a ladder touching a large decorative wall mural in a Zara campaign shot by Josh Olins.

Zara Spring 2024 Kid's Ad Campaign 2024

Associated creatives

Karl Templer
Karl TemplerZara Studio Creative Director
Baron & Baron
Baron & BaronAgency
Christophe Derigon
Christophe DerigonCreative Director
Jeremy Kaye
Jeremy KayeAssociate Creative Director
Douglas Smith
Douglas SmithArt Director
Josh Olins
Josh OlinsPhotographer

Tags

child on ladderchild standing on ladderyoung black childblack childchildpatterned knit sweaterknit sweatersweaterwhite trouserstrousers

Description

This photograph for the Zara Spring 2024 kids ad campaign was captured by photographer Josh Olins, with creative direction by Christophe Derigon and Karl Templer. A young Black child stands perched high on a wooden step ladder, reaching towards a large painted floral mural on a textured wall. The scene is rich with artistic details, including painted illustrations of a deer, tropical foliage, and decorative parrots perched on architectural pilasters. The child wears a patterned knit sweater and white trousers, blending seamlessly into the elaborate pastoral backdrop. The composition is carefully balanced, utilising natural lighting and earthy tones to evoke an artistic, storybook atmosphere.

Style

Editorial, Vertical, Earthy

Techniques

Natural light

Color

Beige (50%)
Pure White (30%)

Background

Set-dressed

Context

Advertising Campaign