Canela Fina Brand Identity 2018

Description

This graphic design piece presents a complete set of distressed uppercase alphabet letters arranged in orderly rows against a clean white background. Each letter exhibits a weathered, textured finish with subtle imperfections and speckling within the black strokes. The character set features multiple instances of each letter to showcase repeated letterforms and glyph variations. Created for the Canela Fina brand identity project by Pràctica, the composition highlights a rugged typographic style. The overall presentation is minimalist and focuses entirely on the textured letterpress aesthetic.

Style

Horizontal, Commercial, Minimalist

Techniques

Typography

Color

Background

White Seamless

Context

Advertising Campaign