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  • ·Ulla Johnson Fall 2025 Ad Campaign Ocean Editorial
BrandUlla Johnson
ProjectFall 2025 Ad Campaign
Model wearing a textured gold dress and gold cuffs lying on sand by the ocean

Ulla Johnson Fall 2025 Ad Campaign 2025

Associated creatives

Ulla Johnson
Ulla JohnsonUlla Johnson Creative Director
Margot Populaire
Margot PopulaireArt Director
Christina Sulpizio
Christina SulpizioConcept Development & Research
Josh Olins
Josh OlinsPhotographer
Peter Szollosi
Peter SzollosiDirector of Photography
Jeremy Young
Jeremy YoungDigital Photographer
Aivita Muze & Nyaduola Gabriel
Aivita Muze & Nyaduola GabrielModels
April Hughes
April HughesStylist
Diego Da Silva
Diego Da SilvaHair
Siddharta Simone
Siddharta SimoneMakeup
Leigh Burroughs
Leigh BurroughsBrand Creative Producer
Kristina Ho
Kristina HoVP Brand
Page
PageProduction
Madalena Assunção
Madalena AssunçãoProps
Portugal
PortugalLocation

Tags

black woman lying on sandblack womanwoman lying on sandtextured gold dressgold dresstextured dressgold cuffsgold bracelet

Description

This campaign image for Ulla Johnson's Fall 2025 ad campaign, photographed by Josh Olins with art direction by Margot Populaire, features a model reclining on a sandy coastal shore. The subject wears a textured, pleated gold dress over a black long-sleeve top, complemented by sculptural gold cuffs on both wrists. The horizon reveals an overcast sky meeting the ocean under soft natural daylight. The composition captures a tranquil, organic atmosphere set against a natural terrain backdrop.

Style

Editorial, Horizontal, Earthy, Grainy

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Gold (70%)
Jet Black (30%)

Background

Sandy Beach

Context

Advertising Campaign