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Model wearing sheer orange blouse and brown trousers standing against a rocky cliffside background.

Ulla Johnson Fall 2025 Ad Campaign 2025

About

This fashion editorial image from the Fall 2025 ad campaign for Ulla Johnson was photographed by Josh Olins with art direction by Margot Populaire. A model stands centrally against a textured natural rock face and sandy ground. The subject is dressed in a sheer orange patterned blouse with a neck tie, brown tailored trousers, flat studded shoes, and holds a small brown woven handbag. Dark sunglasses and a black cap complete the styling. The lighting is warm and natural, casting soft shadows across the scene, while bold white brand typography is overlaid centrally across the composition.

Brand

Project

Ulla Johnson Fall 2025 Ad Campaign 2025

Keywords

model in orange blouse orange blouse sheer blouse model standing brown trousers tailored trousers

Credits

Ulla Johnson Creative Director

Margot Populaire

Christina Sulpizio

Concept Development & Research

Director of Photography

Styles

Editorial Vertical Warm Earthy

Techniques

Industries

Luxury Fashion Houses

Background

Rocky Coast

Context

Advertising Campaign

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