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  • ·Songzio Spring 2025 Ad Campaign monochrome portrait
BrandSongzio
ProjectSpring 2025 Ad Campaign
Monochrome portrait of a person wearing a hat and light jacket, holding a sword, with a large star obscuring their face.

Songzio Spring 2025 Ad Campaign 2025

Associated creatives

Jay Songzio
Jay SongzioSongzio Creative Director
CGS Studio
CGS StudioCreative Director
Cho Giseok
Cho GiseokPhotographer
HyunJun Kim and Jiajun Zhan
HyunJun Kim and Jiajun ZhanModels
Jay Songzio
Jay SongzioStylist
Suhyeon Jeon
Suhyeon JeonHair
Ryuna
RyunaMakeup

Tags

person holding swordperson with star on faceperson holding sword star on facepersonswordstarlight jacketjackethat

Description

This monochrome fashion portrait from the Songzio Spring 2025 ad campaign features a model wearing a light-coloured jacket and a hat, holding a dark sword. A large metallic star object completely obscures the subject's face, creating an artistic and surreal focal point. The composition uses dramatic lighting against a textured background, rendered entirely in rich sepia-toned monochrome. Photographed by Cho Giseok with creative direction by CGS Studio and Jay Songzio.

Style

Editorial, Vertical, Monochrome, Warm

Industries

Luxury Fashion Houses

Color

Off-White (70%)
Jet Black (30%)

Background

Textured Backdrop

Context

Advertising Campaign