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Split-frame advertisement featuring a seated figure touching a glowing flower above, and a close-up eye with a star reflection below.

Songzio Spring 2025 Ad Campaign 2025

About

This split-frame campaign image for the Songzio Spring 2025 ad collection features surreal, dreamlike art direction captured by photographer Cho Giseok. The upper panel depicts a figure crouched on a glowing, mossy mound, touching a radiant white flower beneath a star-filled night sky with the Songzio brand typography visible. The lower panel shows a close-up macro view of a human eye framed within an ornate oval gold border, with a distinct star-shaped reflection glistening in the pupil against a dark background studded with metallic star decorations. The artistic composition blends celestial motifs with fine fashion photography, utilizing rich dark tones, warm golden highlights, and whimsical surrealist aesthetics.

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Background

Night Sky

Context

Advertising Campaign