BrandSongzio
ProjectSpring 2025 Ad Campaign

Songzio Spring 2025 Ad Campaign 2025
Associated creatives
Tags
Description
This striking fashion editorial portrait for the Songzio Spring 2025 ad campaign features a group of five models posed theatrically on an oversized open book. The subjects are dressed in coordinated black garments and dark hats, holding distinct fantasy props including a sword, a bow, a lantern, a star ornament, and a crescent moon. The studio lighting casts soft shadows against a warm, neutral gradient background, creating a surreal and sculptural composition. Photographer Cho Giseok directs the dramatic narrative through precise posing and art direction.
Style
Editorial, Artistic, Vertical, Warm
Industries
Luxury Fashion Houses
Color
Jet Black (70%)
Cream (30%)
Background
Grey Seamless
Context
Advertising Campaign