Songzio Spring 2025 Ad Campaign 2025

About

This editorial image for the Songzio Spring 2025 ad campaign, photographed by Cho Giseok with creative direction by CGS Studio, features a striking split composition. The top frame shows a male model in a pale blue sleeveless tunic with a glowing star emblem, seated atop a mound illuminated by numerous glowing lights and protruding arrows against a dramatic fiery red and orange sky. He holds a sword across his lap with flowing light blue ribbons extending behind him. The lower frame presents three figures in flowing white garments kneeling and holding bows and arrows against a dark night sky filled with scattered white stars, standing upon a reflective mound with glowing lights. The styling by Jay Songzio, along with hair by Suhyeon Jeon and makeup by Ryuna, completes the ethereal and dramatic aesthetic of the campaign.