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  • ·Songzio Spring 2025 Ad Campaign Editorial
BrandSongzio
ProjectSpring 2025 Ad Campaign
Split-frame monochromatic fashion campaign image for Songzio featuring four models standing before stairs under a bright star, and a figure amidst arrows below.

Songzio Spring 2025 Ad Campaign 2025

Associated creatives

Jay Songzio
Jay SongzioSongzio Creative Director
CGS Studio
CGS StudioCreative Director
Cho Giseok
Cho GiseokPhotographer
HyunJun Kim and Jiajun Zhan
HyunJun Kim and Jiajun ZhanModels
Jay Songzio
Jay SongzioStylist
Suhyeon Jeon
Suhyeon JeonHair
Ryuna
RyunaMakeup

Tags

four models standingfour modelsmodels standingfashion campaign editorialfashion campaignsongzio ad campaign

Description

This monochromatic fashion editorial image for the Songzio Spring 2025 ad campaign presents a surreal, celestial-inspired two-tier composition captured by photographer Cho Giseok with creative direction by CGS Studio and Jay Songzio. The upper frame shows four models viewed from behind, dressed in light-toned layered garments and hats, standing before a central set of stairs beneath a glowing star against a dark, starry sky. The lower frame features a figure silhouetted amidst an explosion of arrows on a swirling, luminous celestial orb, with the Songzio brand name centrally displayed. Styled by Jay Songzio with hair by Suhyeon Jeon and makeup by Ryuna, the campaign evokes a mythic narrative through high-contrast lighting and theatrical art direction.

Style

Artistic, Vertical, Cinematic, Monochrome

Industries

Designer Fashion

Color

Pure White (50%)
Jet Black (50%)

Background

Night Sky

Context

Advertising Campaign