Songzio Spring 2025 Ad Campaign 2025

Description

This monochrome fashion image features a stacked diptych composition created for the Songzio Spring 2025 ad campaign, photographed by Cho Giseok with creative direction by CGS Studio and Jay Songzio. The top frame displays two silhouetted figures in the foreground flanking a central figure wearing a jacket and hat, set against a glowing dotted backdrop. The bottom frame mirrors this arrangement with closer silhouettes framing a central figure in a buttoned coat. The lighting is high-contrast and dramatic, emphasizing form and texture. The styling is by Jay Songzio with hair by Suhyeon Jeon and makeup by Ryuna, featuring models HyunJun Kim and Jiajun Zhan.

Style

Editorial, Vertical, Monochrome, Gritty

Techniques

Analogue / film, Low-key / chiaroscuro

Industries

Luxury Fashion Houses

Color

Background

Textured Backdrop

Context

Advertising Campaign