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Two-panel fashion campaign image for Songzio featuring a sleeping man beside an open book and a face surrounded by stars.

Songzio Spring 2025 Ad Campaign 2025

About

This two-panel image from the Songzio Spring 2025 ad campaign features creative direction by CGS Studio and photography by Cho Giseok, with styling by Jay Songzio, hair by Suhyeon Jeon, and makeup by Ryuna. Models HyunJun Kim and Jiajun Zhan appear in a surreal setup against a dark backdrop. The top panel shows a man resting his head near an open book holding four tiny figures, with the brand logo visible between them. The bottom panel features a face adorned with star decorations against a dark field scattered with silver star shapes.

Brand

Songzio

Project

Songzio Spring 2025 Ad Campaign 2025

Keywords

man sleeping by booksleeping manopen bookface with star decorationsface with starsstar decorations

Credits

Jay Songzio
Songzio Creative Director
CGS Studio
Creative Director
Cho Giseok
Photographer
HyunJun Kim and Jiajun Zhan
Models
Jay Songzio
Stylist

Styles

ArtisticVerticalMoodyMonochrome

Techniques

Low-key / chiaroscuro

Industries

Luxury Fashion Houses

Background

Black Seamless

Context

Advertising Campaign