BrandSongzio
ProjectSpring 2025 Ad Campaign

Songzio Spring 2025 Ad Campaign 2025
Associated creatives
Tags
Description
This fashion campaign image for the Songzio Spring 2025 ad campaign, photographed by Cho Giseok, features a model dressed in a dark outfit, pleated skirt, black hat, and laced shoes. The model holds a traditional bow across the body and a bundle of arrows resting on the shoulder, creating an archer-inspired silhouette. A glowing crescent moon rests on the floor near the feet, while a butterfly hovers near the bowstring against a textured brown gradient background. The lighting is warm and directional, casting soft shadows and highlighting the rich textures of the garments and props.
Style
Editorial, Vertical, Moody, Warm
Industries
Designer Fashion
Color
Jet Black (70%)
Camel (30%)
Background
Textured Backdrop
Context
Advertising Campaign