Songzio Spring 2025 Ad Campaign 2025

Description

This split-frame campaign image for Songzio features two distinct stacked panels captured under conceptual art direction. The upper panel depicts five dark-clad figures running in profile across a raised ledge against a surreal backdrop of exploding golden fireworks and a massive crescent moon. The lower panel presents a large, irregular dark stone floating against a textured neutral ground, marked by glowing star-like arrangements across its surface. The overall composition balances theatrical staging with minimalist framing, realized through the creative vision of photographer Cho Giseok and creative director CGS Studio.

Style

Artistic, Vertical, Desaturated, Warm

Industries

Designer Fashion

Color

Context

Advertising Campaign