Songzio Spring 2025 Ad Campaign 2025

About

This split-frame campaign image for Songzio features two distinct stacked panels captured under conceptual art direction. The upper panel depicts five dark-clad figures running in profile across a raised ledge against a surreal backdrop of exploding golden fireworks and a massive crescent moon. The lower panel presents a large, irregular dark stone floating against a textured neutral ground, marked by glowing star-like arrangements across its surface. The overall composition balances theatrical staging with minimalist framing, realized through the creative vision of photographer Cho Giseok and creative director CGS Studio.