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  • ·Songzio Spring 2025 Ad Campaign Editorial by Cho Giseok
BrandSongzio
ProjectSpring 2025 Ad Campaign
Split-frame monochrome image of five models holding small lanterns before a giant marked monolith and a moss-covered hand against a starry sky.

Songzio Spring 2025 Ad Campaign 2025

Associated creatives

Jay Songzio
Jay SongzioSongzio Creative Director
CGS Studio
CGS StudioCreative Director
Cho Giseok
Cho GiseokPhotographer
HyunJun Kim and Jiajun Zhan
HyunJun Kim and Jiajun ZhanModels
Jay Songzio
Jay SongzioStylist
Suhyeon Jeon
Suhyeon JeonHair
Ryuna
RyunaMakeup

Tags

five models holding lanternsfive modelsmodels holding lanternslarge stone monolithstone monolithmoss covered handmoss hand

Description

This two-part monochrome editorial image for the Songzio Spring 2025 ad campaign was photographed by Cho Giseok with art direction by CGS Studio and styling by Jay Songzio. The top frame displays five models holding glowing lanterns, standing in a dark landscape before a massive stone monolith marked with constellation patterns under a starry night sky. The bottom frame features a close-up of a large, moss-and-soil-covered hand reaching upward against a dark, star-speckled background. The grainy texture, desaturated color grading, and theatrical lighting evoke a mystical narrative.

Style

Editorial, Artistic, Vertical, Desaturated

Industries

Designer Fashion

Color

Jet Black (60%)
Light Grey (40%)

Background

Night Sky

Context

Advertising Campaign