Songzio Spring 2025 Ad Campaign 2025

About

This two-part monochrome editorial image for the Songzio Spring 2025 ad campaign was photographed by Cho Giseok with art direction by CGS Studio and styling by Jay Songzio. The top frame displays five models holding glowing lanterns, standing in a dark landscape before a massive stone monolith marked with constellation patterns under a starry night sky. The bottom frame features a close-up of a large, moss-and-soil-covered hand reaching upward against a dark, star-speckled background. The grainy texture, desaturated color grading, and theatrical lighting evoke a mystical narrative.