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  • ·Self-Portrait Lunar New Year Campaign Editorial
BrandSelf-Portrait
ProjectLunar New Year 2025 Ad Campaign
Woman in pink fluffy coat and black tights stepping into a glass elevator in a hotel lobby

Self-Portrait Lunar New Year 2025 Ad Campaign 2024

Associated creatives

Han Chong
Han ChongSelf-Portrait Creative Director
Feng Li
Feng LiPhotographer
Carina Lau
Carina LauModels
Anna Ueyama
Anna UeyamaModels
Bowie Wu Fung
Bowie Wu FungModels
and William Chang
and William ChangModels
Monica Mong
Monica MongStylist
Ken Hui Kan Hung & Xu You Hua
Ken Hui Kan Hung & Xu You HuaHair
Yooyo Keong Ming
Yooyo Keong MingMakeup
Hong Kong
Hong KongLocation

Tags

woman in pink fluffy coatpink fluffy coatfluffy coatcoatwoman in elevatorwomanglass elevator

Description

This editorial image captured by photographer Feng Li for Self-Portrait's Lunar New Year 2025 ad campaign features a woman stepping into a modern glass elevator. She wears a voluminous pink fluffy coat over a dark top, sheer black tights, and pointed heels, accented with dark sunglasses. The elevator car has a sleek metallic base and curved glass panels, set against a structured stone tile wall in the background. The lighting highlights the textures of the plush outerwear and the glossy surfaces of the elevator shaft.

Style

Editorial, Vertical, Clean

Industries

Luxury Fashion Houses

Color

Blush (50%)
Jet Black (50%)

Background

Hotel Lobby

Context

Advertising Campaign