Self-Portrait Lunar New Year 2025 Ad Campaign 2024

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This editorial image captured by photographer Feng Li for Self-Portrait's Lunar New Year 2025 ad campaign features a woman stepping into a modern glass elevator. She wears a voluminous pink fluffy coat over a dark top, sheer black tights, and pointed heels, accented with dark sunglasses. The elevator car has a sleek metallic base and curved glass panels, set against a structured stone tile wall in the background. The lighting highlights the textures of the plush outerwear and the glossy surfaces of the elevator shaft.