Self-Portrait Lunar New Year 2025 Ad Campaign 2024

About

A campaign image for the Self-Portrait Lunar New Year 2025 collection, photographed by Feng Li in Hong Kong with creative direction by Han Chong and styling by Monica Mong. A woman is captured inside a modern glass elevator, wearing a voluminous pink fluffy coat, sheer black tights, and sparkling high heels. She has her hands raised toward the glass partition in a playful, candid pose. The elevator interior features polished metallic details and warm vertical lighting behind the glass panels.