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  • ·Self-Portrait Lunar New Year 2025 Ad Campaign
BrandSelf-Portrait
ProjectLunar New Year 2025 Ad Campaign
Woman in pink fluffy coat and high heels stepping inside a modern glass elevator

Self-Portrait Lunar New Year 2025 Ad Campaign 2024

Associated creatives

Han Chong
Han ChongSelf-Portrait Creative Director
Feng Li
Feng LiPhotographer
Carina Lau
Carina LauModels
Anna Ueyama
Anna UeyamaModels
Bowie Wu Fung
Bowie Wu FungModels
and William Chang
and William ChangModels
Monica Mong
Monica MongStylist
Ken Hui Kan Hung & Xu You Hua
Ken Hui Kan Hung & Xu You HuaHair
Yooyo Keong Ming
Yooyo Keong MingMakeup
Hong Kong
Hong KongLocation

Tags

woman in pink fluffy coatpink fluffy coatfluffy coatwoman in elevatorglass elevator

Description

A campaign image for the Self-Portrait Lunar New Year 2025 collection, photographed by Feng Li in Hong Kong with creative direction by Han Chong and styling by Monica Mong. A woman is captured inside a modern glass elevator, wearing a voluminous pink fluffy coat, sheer black tights, and sparkling high heels. She has her hands raised toward the glass partition in a playful, candid pose. The elevator interior features polished metallic details and warm vertical lighting behind the glass panels.

Style

Vertical, Commercial, Warm, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Blush (60%)
Jet Black (40%)

Background

Hotel Lobby

Context

Advertising Campaign