Self-Portrait Lunar New Year 2025 Ad Campaign 2024

Description

This campaign image for the Self-Portrait Lunar New Year 2025 collection features a woman stepping out of a classic red and silver taxi at night. Photographed by Feng Li in Hong Kong, the subject wears a patterned jacket over a dark turtleneck, sheer black tights, and sunglasses, holding a small handbag. The street-level setting is illuminated by overhead restaurant signage and street lighting, creating a vibrant nocturnal atmosphere captured with natural flash techniques. The composition highlights urban styling and editorial framing against a traditional storefront backdrop.

Style

Editorial, Vertical, Warm, Clean

Techniques

Flash

Industries

Luxury Fashion Houses

Color

Background

Street

Context

Advertising Campaign