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Brand
Self-Portrait
ProjectFall-Winter 2025 Campaign
Model Apple Martin in an ivory lace dress seated in an orchard for the Self-Portrait Fall-Winter 2025 campaign.

Self-Portrait Fall-Winter 2025 Campaign 2025

Associated creatives

Ryan McGinley
Ryan McGinleyPhotographer
Mel Ottenberg
Mel OttenbergStylist
Apple Martin
Apple MartinModel

Tags

apple martinapple martin in ivory lace dressivory lace dresslace dressmini dressblack mary jane shoesmary jane shoes

Description

Apple Martin stars in the Self-Portrait Fall-Winter 2025 campaign, photographed by Ryan McGinley with styling by Mel Ottenberg. The image features the model seated amidst a lush apple orchard at dusk, wearing a long-sleeved ivory lace mini dress paired with black Mary Jane block heels. Several colourful branded Self-Portrait stickers are playfully collaged across the frame among the branches and apples. The direct flash lighting creates a stark, glossy editorial aesthetic against the natural dark foliage.