Self-Portrait Fall-Winter 2025 Campaign 2025

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Apple Martin stars in the Self-Portrait Fall-Winter 2025 campaign, photographed by Ryan McGinley with styling by Mel Ottenberg. The image features the model seated amidst a lush apple orchard at dusk, wearing a long-sleeved ivory lace mini dress paired with black Mary Jane block heels. Several colourful branded Self-Portrait stickers are playfully collaged across the frame among the branches and apples. The direct flash lighting creates a stark, glossy editorial aesthetic against the natural dark foliage.