Lunar New Year 2025 Ad Campaign 2024

Description

This image captures a campaign moment for Self-Portrait's Lunar New Year 2025 ad campaign, photographed by Feng Li in Hong Kong. A woman wearing dark sunglasses and a plaid coat is seated in the back of a vibrant red taxi cab, adjusting her frames. The composition frames her through the open window of the vehicle, highlighting the bold red door panel with white Chinese lettering and the word taxi below. The lighting is direct and clear, emphasizing the sharp contrasts between her tailored outerwear, the dark interior, and the bright red exterior finish.

Style

Editorial, Vertical, Warm, Clean

Techniques

Analogue / film

Industries

Designer Fashion

Color

Background

Service Station

Context

Advertising Campaign