David Jones Express Yourself 2019

About

Fernanda Ly is featured in this fashion campaign image for David Jones as part of the Express Yourself project. She stands on a city street wearing a long, fluffy pink coat that creates a soft silhouette against the urban backdrop. Her striking pink hair frames her face, and her expression is contemplative. The shot utilizes natural lighting, capturing the scene with a shallow depth of field that softly blurs the background architecture. The styling by Sam Addington and photography by Darren Mcdonald bring a textured, contemporary feel to the portrait.