David Jones Express Yourself 2019

Description

Fernanda Ly is featured in this fashion campaign image for David Jones as part of the Express Yourself project. She stands on a city street wearing a long, fluffy pink coat that creates a soft silhouette against the urban backdrop. Her striking pink hair frames her face, and her expression is contemplative. The shot utilizes natural lighting, capturing the scene with a shallow depth of field that softly blurs the background architecture. The styling by Sam Addington and photography by Darren Mcdonald bring a textured, contemporary feel to the portrait.

Style

Editorial, Vertical, Clean

Techniques

Analogue / film, Natural light

Industries

High Street Fashion

Color

Background

Street

Context

Advertising Campaign