Self-Portrait Lunar New Year 2025 Ad Campaign 2024

Description

This fashion editorial photograph for Self-Portrait's Lunar New Year 2025 campaign, captured by photographer Feng Li, features a woman standing on a round wooden table adorned with pomegranates and citrus fruit. She wears a floor-length white turtleneck dress and holds a small, textured red bag in her hands. The background consists of a patterned floral wallpaper and an ornate crystal chandelier hanging above. The lighting is soft and even, highlighting the clean textures of the garments and setting.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Background

Set-dressed

Context

Advertising Campaign