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  • ·Self-Portrait Lunar New Year Campaign Editorial
BrandSelf-Portrait
ProjectLunar New Year 2025 Ad Campaign
Two women smiling in stylish outfits standing against a traditional painted mountain screen for Self-Portrait.

Self-Portrait Lunar New Year 2025 Ad Campaign 2024

Associated creatives

Han Chong
Han ChongSelf-Portrait Creative Director
Feng Li
Feng LiPhotographer
Carina Lau
Carina LauModels
Anna Ueyama
Anna UeyamaModels
Bowie Wu Fung
Bowie Wu FungModels
and William Chang
and William ChangModels
Monica Mong
Monica MongStylist
Ken Hui Kan Hung & Xu You Hua
Ken Hui Kan Hung & Xu You HuaHair
Yooyo Keong Ming
Yooyo Keong MingMakeup
Hong Kong
Hong KongLocation

Tags

two women smilingtwo womenwoman in black sequin dressblack sequin dresssequin dresswoman in leather jacketblack leather jacketleather jacket

Description

This editorial photograph for the Self-Portrait Lunar New Year 2025 ad campaign captures two women posing joyfully together indoors. The woman on the left wears a sparkling black halter dress with embellished trim, while the woman on the right wears a black leather jacket and sunglasses. Both subjects are styled with sheer black tights and heels, positioned in front of a decorative landscape screen featuring painted rolling hills and mountains. The lighting is bright and clean, accentuating the polished textures of the garments and the refined art direction of the campaign.

Style

Editorial, Vertical, Warm, Clean

Industries

Luxury Fashion Houses

Color

Jet Black (70%)
Pure White (30%)

Context

Advertising Campaign