Self-Portrait Lunar New Year 2025 Ad Campaign 2024

About

Captured outdoors in Hong Kong for Self-Portrait's Lunar New Year 2025 campaign, this vibrant image features a model holding a clear umbrella and a structured brown handbag while posing playfully on stone steps. The subject wears a dark blue long-sleeved top, brown shorts, sheer black tights, and black pointed heels, complemented by sunglasses. A textured brown wrap and a bright red bag are held alongside the handbag. Flash lighting illuminates the scene against a dark, textured backdrop. Photographed by Feng Li with styling by Monica Mong.