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BrandSelf-Portrait
ProjectLunar New Year 2025 Ad Campaign
Blonde woman wearing a fluffy pink coat and sunglasses posing inside a glass elevator for Self-Portrait.

Self-Portrait Lunar New Year 2025 Ad Campaign 2024

Associated creatives

Han Chong
Han ChongSelf-Portrait Creative Director
Feng Li
Feng LiPhotographer
Carina Lau
Carina LauModels
Anna Ueyama
Anna UeyamaModels
Bowie Wu Fung
Bowie Wu FungModels
and William Chang
and William ChangModels
Monica Mong
Monica MongStylist
Ken Hui Kan Hung & Xu You Hua
Ken Hui Kan Hung & Xu You HuaHair
Yooyo Keong Ming
Yooyo Keong MingMakeup
Hong Kong
Hong KongLocation

Tags

blonde woman in pink coatblonde womanpink coatwoman in pink coatfluffy pink coatpink faux fur coatwoman posing in elevatorglass elevator

Description

This portrait from the Self-Portrait Lunar New Year 2025 campaign features a blonde woman wearing a fluffy pink coat, black hosiery, and glittering heels. She poses dynamically inside a cylindrical glass elevator set against tiled architectural walls. The composition is vertical, captured by photographer Feng Li with sharp lighting highlighting the rich textures of the faux-fur outerwear and glossy metallic elevator surfaces. Bold white typography reading self-portrait is overlaid across the central frame.

Style

Editorial, Vertical, Commercial, Polished

Industries

Luxury Fashion Houses

Color

Blush (60%)
Jet Black (40%)

Background

Hotel Lobby

Context

Advertising Campaign