Self-Portrait Lunar New Year 2025 Ad Campaign 2024

Description

This commercial image from the Self-Portrait Lunar New Year 2025 ad campaign was photographed by Feng Li in Hong Kong with styling by Monica Mong. The scene features Carina Lau seated on a plush cream sofa inside a high-rise interior, wearing a cream and black trimmed skirt suit with sheer black hosiery and black heels. She holds a vintage telephone receiver to her ear while looking to the side with a posed expression. The background reveals a wide window overlooking a sprawling city harbour skyline under daylight, flanked by draped gold curtains. On a small wooden side table next to the sofa sits a traditional lamp and an old-fashioned telephone. The lighting is bright and direct, casting sharp shadows on the patterned carpet floor. White typographic branding for Self-Portrait is overlaid centrally across the composition.

Style

Editorial, Vertical, Warm, Clean

Techniques

Analogue / film

Industries

Luxury Fashion Houses

Color

Background

Hotel Room

Context

Advertising Campaign