Self-Portrait Lunar New Year 2025 Ad Campaign 2024

Description

This image is part of the Lunar New Year 2025 ad campaign for Self-Portrait, photographed by Feng Li with creative direction by Han Chong and styling by Monica Mong. Two women pose in coordinated grey tweed attire, holding accessories and standing against a light-coloured floral wallpaper backdrop. The shot is captured with direct flash lighting, creating crisp shadows on the wall behind them. Both subjects wear sheer black hosiery and black heels, contributing to a polished editorial aesthetic.

Style

Editorial, Vertical, Clean

Techniques

Flash

Industries

Luxury Fashion Houses

Color

Context

Advertising Campaign