Self-Portrait Lunar New Year 2025 Ad Campaign 2024

Description

This campaign image for Self-Portrait's Lunar New Year 2025 collection was photographed by Feng Li in Hong Kong, styled by Monica Mong. The scene is set inside a traditional local restaurant with tiled walls, menu boards, and Chinese calligraphy posters in the background. A prominent female subject wearing dark sunglasses, a dark blue high-neck top, sheer black hosiery, and black heels is seated at a table, holding a small spoon as if eating from a bowl. A man sits at the table behind her, looking away from the camera. The foreground features the brand name overlaid in bold white text. The lighting has a direct, on-camera flash signature typical of candid documentary-style fashion photography.

Style

Editorial, Vertical, Clean

Techniques

Flash

Industries

Designer Fashion

Color

Background

Café

Context

Advertising Campaign