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  • ·Self-Portrait Lunar New Year Campaign Editorial by Feng Li
ProjectLunar New Year 2025 Ad Campaign
Woman in dark sunglasses and brown shorts holding plastic bags stands alongside an older man in a red apron outside a shop in Hong Kong.

Lunar New Year 2025 Ad Campaign 2024

Associated creatives

Han Chong
Han ChongSelf-Portrait Creative Director
Feng Li
Feng LiPhotographer
Carina Lau
Carina LauModels
Anna Ueyama
Anna UeyamaModels
Bowie Wu Fung
Bowie Wu FungModels
and William Chang
and William ChangModels
Monica Mong
Monica MongStylist
Ken Hui Kan Hung & Xu You Hua
Ken Hui Kan Hung & Xu You HuaHair
Yooyo Keong Ming
Yooyo Keong MingMakeup
Hong Kong
Hong KongLocation

Tags

woman standing outsidewoman standingwomanolder man in red apronolder manman

Description

This editorial image captured in Hong Kong as part of the Self-Portrait Lunar New Year 2025 ad campaign is photographed by Feng Li. The scene features models Carina Lau and Bowie Wu Fung standing outdoors on a street in front of a storefront. Carina Lau wears dark sunglasses, a dark top, a patterned jacket, brown shorts, sheer black stockings, and black heels, carrying plastic takeaway bags. Bowie Wu Fung wears a white collared shirt under a red apron and dark trousers with white sneakers, holding a clear plastic bag. The composition is lit with direct flash against a storefront window displaying signage and menus.

Style

Editorial, Vertical, Clean

Techniques

Flash

Industries

Designer Fashion

Color

Jet Black (40%)
Chocolate (30%)
Crimson (30%)

Background

Street

Context

Advertising Campaign