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  • ·Paul Andrew Lucid Dreaming Campaign Portrait by Jet Swan
BrandPaul Andrew
Project'Lucid Dreaming' 2024 Ad Campaign
Model in shimmering silver slip dress lying horizontally over a glittering dark background for Paul Andrew campaign

Paul Andrew 'Lucid Dreaming' 2024 Ad Campaign 2024

Associated creatives

Paul Andrew
Paul AndrewPaul Andrew Creative Director
Lucas Lefler and Nic Burdekin of Image Worldwide
Lucas Lefler and Nic Burdekin of Image WorldwideCreative Directors
Jet Swan
Jet SwanPhotographer
Abby Champion
Abby ChampionModel
Jodie Barnes with Imaan Sayed
Jodie Barnes with Imaan SayedStylist
Holli Smith
Holli SmithHair
Fara Homidi
Fara HomidiMakeup
Maki Sakamoto
Maki SakamotoManicurist
Ian Salters
Ian SaltersSet Designer
Counsel
CounselProduction

Tags

woman in silver dresssilver dressdresswomanstrappy high heel sandalsstrappy sandalshigh heel sandals

Description

This striking commercial campaign image for Paul Andrew's 2024 'Lucid Dreaming' project features model Abby Champion posed horizontally against a stark, black background strewn with shimmering particles of light. Photographed by Jet Swan with creative direction by Paul Andrew and Lucas Lefler and Nic Burdekin of Image Worldwide, the composition captures a surreal, dreamlike atmosphere. The model wears a sheer, metallic silver slip dress paired with delicate strappy high-heel sandals. Styling by Jodie Barnes and Imaan Sayed is complemented by hair by Holli Smith, makeup by Fara Homidi, and manicures by Maki Sakamoto. Set design by Ian Salters and production by Counsel complete the high-end production.

Style

Horizontal, Commercial, Cinematic, Desaturated, Minimalist

Techniques

Low-key / chiaroscuro, VFX / visual effects

Industries

Luxury Fashion Houses

Color

Silver (100%)

Background

Black Seamless

Context

Advertising Campaign