Paul Andrew 'Lucid Dreaming' 2024 Ad Campaign 2024

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This striking commercial campaign image for Paul Andrew's 2024 'Lucid Dreaming' project features model Abby Champion posed horizontally against a stark, black background strewn with shimmering particles of light. Photographed by Jet Swan with creative direction by Paul Andrew and Lucas Lefler and Nic Burdekin of Image Worldwide, the composition captures a surreal, dreamlike atmosphere. The model wears a sheer, metallic silver slip dress paired with delicate strappy high-heel sandals. Styling by Jodie Barnes and Imaan Sayed is complemented by hair by Holli Smith, makeup by Fara Homidi, and manicures by Maki Sakamoto. Set design by Ian Salters and production by Counsel complete the high-end production.