'Lucid Dreaming' 2024 Ad Campaign 2024

Description

Model Abby Champion is seated in a neutral-toned midi dress paired with heeled mules against a stark black background for the Paul Andrew Lucid Dreaming 2024 ad campaign. Captured by photographer Jet Swan with styling by Jodie Barnes and Imaan Sayed, the composition features moody low-key lighting and a minimalist black seamless setting. Hair styling by Holli Smith, makeup by Fara Homidi, and manicures by Maki Sakamoto complete the look, with set design by Ian Salters and production by Counsel.

Style

Vertical, Commercial, Moody, Clean

Techniques

Low-key / chiaroscuro

Industries

Luxury Fashion Houses

Color

Background

Black Seamless

Context

Advertising Campaign