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Project'Lucid Dreaming' 2024 Ad Campaign
Model Abby Champion seated wearing a beige dress against a solid dark background for Paul Andrew.

'Lucid Dreaming' 2024 Ad Campaign 2024

Associated creatives

Paul Andrew
Paul AndrewPaul Andrew Creative Director
Lucas Lefler and Nic Burdekin of Image Worldwide
Lucas Lefler and Nic Burdekin of Image WorldwideCreative Directors
Jet Swan
Jet SwanPhotographer
Abby Champion
Abby ChampionModel
Jodie Barnes with Imaan Sayed
Jodie Barnes with Imaan SayedStylist
Holli Smith
Holli SmithHair
Fara Homidi
Fara HomidiMakeup
Maki Sakamoto
Maki SakamotoManicurist
Ian Salters
Ian SaltersSet Designer
Counsel
CounselProduction

Tags

abby championmodel abby championwoman seatedbeige dresswhite heelsheels with floral detaildressheels

Description

This studio portrait for Paul Andrew's 2024 Lucid Dreaming ad campaign features model Abby Champion seated against a solid dark backdrop. Photographed by Jet Swan with creative direction by Paul Andrew, Lucas Lefler, and Nic Burdekin, the subject wears a textured beige dress paired with white heels adorned with floral details. Styling is credited to Jodie Barnes and Imaan Sayed, with hair by Holli Smith, makeup by Fara Homidi, and manicure by Maki Sakamoto. Set design by Ian Salters completes the production by Counsel.

Style

Editorial, Vertical, Moody

Techniques

Low-key / chiaroscuro

Industries

Bags & Accessories

Color

Beige (60%)
Pure White (40%)

Background

Black Seamless

Context

Advertising Campaign