'Lucid Dreaming' 2024 Ad Campaign 2024
Associated creatives
Tags
Description
This portrait features model Abby Champion for the Paul Andrew 'Lucid Dreaming' 2024 ad campaign, captured by photographer Jet Swan. The composition features a striking vertical framing with Champion centered against a dark, textured background showing a subtle glittering horizon line. Her wet-look brown hair falls backward, framing her face with pale skin and soft neutral makeup by Fara Homidi, paired with hair styling by Holli Smith and manicures by Maki Sakamoto. The campaign was directed by Paul Andrew alongside creative directors Lucas Lefler and Nic Burdekin of Image Worldwide, with set design by Ian Salters and production by Counsel.
Style
Editorial, Vertical, Commercial, Monochrome
Industries
Luxury Fashion Houses
Background
Black Seamless
Context
Advertising Campaign