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  • ·Paul Andrew Lucid Dreaming campaign high-heeled mule shoe
BrandPaul Andrew
Project'Lucid Dreaming' 2024 Ad Campaign
High-heeled mule shoe with a glossy metallic heel suspended against a dark background with blurred bokeh lights.

Paul Andrew 'Lucid Dreaming' 2024 Ad Campaign 2024

Associated creatives

Paul Andrew
Paul AndrewPaul Andrew Creative Director
Lucas Lefler and Nic Burdekin of Image Worldwide
Lucas Lefler and Nic Burdekin of Image WorldwideCreative Directors
Jet Swan
Jet SwanPhotographer
Abby Champion
Abby ChampionModel
Jodie Barnes with Imaan Sayed
Jodie Barnes with Imaan SayedStylist
Holli Smith
Holli SmithHair
Fara Homidi
Fara HomidiMakeup
Maki Sakamoto
Maki SakamotoManicurist
Ian Salters
Ian SaltersSet Designer
Counsel
CounselProduction

Tags

high-heeled mule shoehigh-heeled mulemule shoemetallic heelsculptural heel

Description

This image from the Paul Andrew 2024 ad campaign titled Lucid Dreaming showcases a single high-heeled mule shoe suspended in mid-air against a dark, moody background filled with soft bokeh light points. The shoe features a glossy textured upper strap and a striking sculptural metallic heel that gleams under precise studio illumination. The interior sole is light-colored and bears a dark monogram logo. Photographed by Jet Swan with styling by Jodie Barnes and Imaan Sayed, the composition creates an ethereal, dreamlike product presentation.

Style

Vertical, Commercial, Moody, Clean

Techniques

3D render / CGI

Industries

Footwear

Color

Jet Black (50%)
Cream (50%)

Background

Black Seamless

Context

Advertising Campaign