Paul Andrew 'Lucid Dreaming' 2024 Ad Campaign 2024

Description

This striking fashion image for Paul Andrew's Lucid Dreaming 2024 ad campaign features model Abby Champion photographed by Jet Swan. The vertical composition captures a cropped view of a model wearing pointed-toe black flat shoes featuring a central front zipper and a flowing black silk garment. The lighting is low-key and dramatic against a deep dark background, creating a moody atmosphere with blurred bokeh lights visible in the lower foreground. Art direction by Lucas Lefler and Nic Burdekin with styling by Jodie Barnes and Imaan Sayed completes the polished aesthetic.

Style

Editorial, Vertical, Moody, Polished

Techniques

Low-key / chiaroscuro

Industries

Footwear

Color

Background

Black Seamless

Context

Advertising Campaign